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you-case-study-01.jpg

NAME

YOU BEAUTY

YEAR
2022

ROLE
ART DIRECTION
VISUAL IDENTITY
LOGO DESIGN
TAGLINE
PACKAGING
APP / UI DESIGN
ILLUSTRATION

YOU Beauty is a natural skincare and fragrance brand founded in Switzerland. YOU specialize in natural products with plant-based ingredients that complement and evolve with you.

From art direction to the discovery of brand identity, I had the opportunity to visualize a concept for an all-natural beauty brand. I wanted the look of YOU Beauty to complement its minimalistic and clean products while representing and appealing to consumers who seek to find beauty in themselves.