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NAME

RICCI INFUSED PASTA

YEAR
2021

ROLE
BRAND DESIGN
VISUAL IDENTITY
LOGO DESIGN
ART DIRECTION
ILLUSTRATION
PACKAGING

Ricci Infused Pasta is a new trend to hit the market, and no company has taken advantage of the trend and made it popular. With chef-inspired flavors, each unique flavor is influenced by celebrity chef recipes. Some of the flavors: are carrot tortellini, agnolotti of black trumpet mushrooms, and lemon hazelnut garganelli. Basically, the pasta is infused with natural unique flavors.

The visual direction and packaging design for Ricci is reminiscent of Art Deco and Art Nuevo aesthetics. I wanted the designs to be both modern and traditional since their identity focuses on the new, but also reflects their many years of handed-down traditions.